As promised at 2012 PAII — Places Criteria

Posted on January 27, 2012 by admin

The question that came up in our PAII Conference Session on Tuesday, January 24th, 2012 was how does Google determine Places Placement?

Here is the link to the Google Support Documentation regarding Places Ranking Criteria:
Click Here for Google Support Answer

Don’t Know what Places Listings are?
Places Listings are denoted by the Red Balloon results labeled A, B, C, D, E, F, G, etc. when you search for an Inn by City +/- State + Bed and Breakfast.

In a nutshell, the Google Documentation referenced above includes 3 top ranking criteria.

Relevance: How well does a local listing match what a web surfer is searching for?
Distance: How far is each bed and breakfast from the city +/- state + bed and breakfast search phrase?
Prominence: We like to think of this as Authority. IE: How well-known or prominent is your business’s online presence?

To read it directly from Google click here.

Lisa Kolb
President and Co-Founder
Acorn Internet Services, Inc.
Educating our Industry one Innkeeper at a Time!

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Lancaster County Bed and Breakfast Owner Loves New “WOW” Website!

Posted on January 26, 2012 by admin

Georgie Heisey, the owner/innkeeper of Lancaster Country Bed and Breakfast, Olde Square Inn, is enjoying her dramatic new custom designed website.

Said Georgie, who has owned the inn just for the past few years:

“Thank you Acorn for giving me the “wow” factor for my new website. More importantly a well designed website is one of most important components in this bed and breakfast world. I once said to someone regarding the old site “but people love my website” and he responded with but how many people are you missing because you don’t have a good website, your numbers will tell you that”. He said when he changed his website so did the traffic and he was right.
Acorn not only gave me a new website but an education of websites and the language that I never understood before. I love the fact that with Acorn they really do care about their clients and give them the tools to educate themselves to be the very best in their field.”

We do care about our clients, and we really appreciate it when our customers recognize that! We strive to keep our customers educated through Acorn University, our EduBytes, as well as our Free-For-All webinars. If you are interested in a new site design, or want to learn more about our educational opportunities, please call our sales and information line at (877) 226-7699.

Annie Buck
Acorn IS Sales Manager
Educating our Industry One Innkeeper at a Time!